OCTOBER 2025 — THE BEGINNING
Al Athirah was established as an Indian e-commerce attar brand with a global vision, bringing premium handcrafted fragrances to customers worldwide.
OUR STORY
The Journey of Al Athirah
“More than a fragrance. An emotion. A vision.”
REDEFINING ATTAR
Traditional • Modern • Universal
Traditionally perceived as a religious offering, attar deserves a broader identity. At Al Athirah, we aim to redefine this perception—positioning attar as a universal fragrance choice, transcending religious boundaries.
WHY AL ATHIRAH?
✓ Alcohol-Free Pure Perfume Oils
✓ Exceptional Longevity
✓ Skin-Friendly Formulation
✓ Portable Luxury Experience
✓ Premium Presentation
BEYOND BUSINESS
At Al Athirah, success is measured not only by profit but by the happiness and prosperity we create.
CITRINE
Symbol of Financial Growth
ROSE QUARTZ
Symbol of Love & Emotional Harmony
OUR VISION
"To become the fragrance of every home and establish an Indian attar brand of global repute."With your continued support and the blessings of the Almighty, we are confident this vision will become a reality."
GLOBAL REACH
GLOBAL REACH
PREMIUM ATTARS
Handcrafted with the finest ingredients for an unmatched fragrance experience.
CRYSTAL INFUSED POSITIVITY
Empowered with Citrine and Rose Quartz crystals.
PROUDLY INDIAN
An Indian brand with a global vision, inspired by tradition and driven by passion.
ABOUT OUR
CO-FOUNDER
Subhankar Sinha
Co-Founder of Al Athirah, a premium attar brand founded with a vision to revive the timeless heritage of natural fragrances while promoting positivity and personal well-being.
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Education
B.Tech in Information Technology
West Bengal University of Technology
MSc in Data Science & AI
Coventry University, United Kingdom
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PROFESSIONAL JOURNEY
Over 15 years of experience at Tata Consultancy Services (TCS), including 5 years in the United Kingdom.
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BEYOND PROFESSIONAL
Avid reader, writer, photographer, motivational content creator, and passionate collector of perfumes and attars.
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THE INSPIRATION
His deep interest in the history, cultural significance, and spiritual aspects of attars inspired him to establish Al Athirah.
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“Fragrances have the power to elevate mood, attract positivity, and enrich daily life.”
“Through Al Athirah, I aim to share this timeless tradition with modern consumers.”
— Subhankar Sinha
Co-Founder, Al Athirah
ABOUT OUR
CO-FOUNDER
Asif Zaydan
Asif Zaydan is the Co-Founder of Al Athirah and a passionate entrepreneur driven by a vision to build businesses that solve real-world problems and create lasting value.
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STRONG ROOTS
Born and raised in West Bengal, India, Asif comes from a family with strong business roots, where he witnessed firsthand the power of determination, resilience, and entrepreneurial thinking.
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EARLY ENTREPRENEUR
Inspired by his father's journey from humble beginnings to a successful businessman, Asif developed a deep interest in business and wealth creation from an early age. At just 15 years old, he launched his first brand while still in school.
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DIVERSE BUSINESS EXPERIENCE
Today, Asif owns and operates multiple ventures across clothing manufacturing, fashion, and e-commerce, while also actively participating in the stock market as a trader and investor.
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THE VISION FOR AL ATHIRAH
The vision for Al Athirah emerged from a desire to modernize the traditional attar industry. Alongside his fellow co-founders, Asif recognized the opportunity to craft premium attars that blend traditional authenticity with modern sophistication.
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DRIVING GROWTH
At Al Athirah, Asif plays a key role in business development, product strategy, and long-term brand growth, helping redefine the attar experience for a new generation.
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Entrepreneurial Vision & Business Leadership
Asif Zaydan is a dynamic entrepreneur with expertise across manufacturing, fashion, e-commerce, investment, and brand building. Driven by innovation, customer-centric thinking, and long-term strategic vision, he is committed to creating impactful businesses and redefining the premium attar experience through Al Athirah's blend of heritage, quality, and modern sophistication.
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"My mission is to build meaningful businesses that create value, empower people, and leave a lasting legacy."
ABOUT OUR
CO-FOUNDER
Suryadipta Deb
The visionary Co-Founder and marketing powerhouse behind Al Athirah.
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Young Entrepreneur
Started his entrepreneurial journey at 16, launching his first marketing venture.
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5+ Years of Expertise
Over five years of hands-on experience in running successful marketing agencies, brand strategy and the digital ecosystem.
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Content Creator & Storyteller
High-impact content creator with deep understanding of audience psychology and modern media trends.
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Continuous Learner
Currently pursuing higher studies to further sharpen his strategic acumen while executing real-world success.
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Driving Al Athirah
Leverages marketing expertise, creative vision, and entrepreneurial drive to position Al Athirah as a premium disruptor in the luxury fragrance market, bridging timeless heritage with modern day luxury.
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"Passion drives ideas.
Strategy turns them into impact."
